“We recognize that we are spending when many others are forced not to - or choosing to pull back,” Sneyd said. With second quarter revenue growing 159% to $906 million, FanDuel’s being welcomed with open arms by TV, radio, and digital media companies hungry for advertising revenue. The category’s gone mainstream.įor the first time ever, sports books will be able to buy commercial time during NFL games. Look for reach, frequency and overall spending to far eclipse 2015 when the newly launched FanDuel and DraftKings seemed to buy up every commercial slot on sports TV.įanDuel wants to become “the next iconic sports brand in America,” said Andrew Sneyd, senior vice president of brand marketing, in an interview with Front Office Sports.īottom line: The old stigma surrounding sports betting is gone, Sneyd said. Especially when some traditional marketers - like movie studios and auto makers - are still holding back. The coming ad blitz is welcome news for media companies, which lost billions during the pandemic-driven sports shutdown. With the NFL kicking off Thursday, sports books are poised to spend up to $1 billion in advertising this year, say experts.

In its first national ad campaign, FanDuel promises to “Make Every Moment More.”Ĭaesars’ commercials promise bettors will be treated like “royalty.”ĭraftKings’ new ads proudly state that it’s now an official sports betting partner of the NFL - while prominently featuring the league’s shield logo.

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